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How it Works

Direct from our docks to your door – enjoy a wide range of fresh, quality fish and seafood conveniently delivered to you. We offer one-off deliveries, or you can subscribe for a regular weekly or fortnightly delivery of delicious, nutritious, fresh fish and seafood.

First, choose your seafood from our range of fresh, frozen and smoked products, and select the day you would like it delivered.
Our Sanford and Sons fishermen carefully and sustainably catch your fish. They then bring it back to the docks and quickly unload it for processing.
Our filleters expertly prepare your fish then carefully hand-pack it, keeping it chilled to seal in its quality and freshness. Our packaging is designed to keep fish chilled and fresh throughout the delivery process.
Our courier partners deliver your delectable seafood direct to your door, on the day of your choosing.


We’re all about taking the hassle out of accessing the seafood you want, when you want it. Whether it’s fillets for Friday night home-made fish and chips, or a whole fish for the barbeque to impress your guests, we’ve got you covered. Choose from our great selection of fish and seafood online for a one-off order for those special occasions, or set and forget with a weekly or fortnightly subscription, all conveniently delivered from our docks to your door on your chosen day.


First, head to our shop to browse our great range of seafood. Choose the fish that takes your fancy, decide how much you want, and add it to your cart as either a one-off purchase or as a subscription. As you finalise your order, choose what day you want your seafood delivered to your door – perfectly packed, chilled and fresh. It’s that easy!

Please note, we have a $30 minimum order value, excluding delivery costs.


We are all about convenience, therefore you choose the day you would like your seafood delivered! We do have an order cut-off of 9am if you wish to have your seafood delivered the following day. We deliver nationwide, Monday to Friday, excluding some rural areas. Due to the nature of the product we can’t deliver to Post Office boxes. We also don’t deliver on weekends or public holidays.

If you have specific instructions for the courier, you can leave a note in the delivery instructions once you receive your tracking link. Our courier partner is unable to offer a specific time for delivery. They also can’t meet requests to telephone you before or at time of delivery. Don’t worry if you are not home at the time of delivery, our packaging is designed to keep your seafood chilled and fresh until the evening of your delivery day.

All orders go overnight, including rural delivery. You are emailed a tracking number the morning of your delivery day. We email confirmation that your order is out for delivery, and another when the delivery is made.

Shipping costs

We confirm the cost once you enter your delivery address at checkout. As a guide, our standard delivery costs are:

  • Auckland Local $9.99

  • Outer Auckland $12.99

  • Rest of North Island $14.99 - $15.99

  • South Island $31.99

For rural delivery add another $4.00


Your seafood is delivered in insulated poly-bins with frozen gel packs so everything stays deliciously fresh throughout delivery. Where possible, our courier partners keep the poly-bin in their chillers in all main depots. If you’re not at home when your delivery arrives, the courier leaves it somewhere safe, and it will still be perfectly chilled when you unpack it later that day.

Polystyrene bin

Our poly bins can be recycled via The Household Polystyrene Recycling Programme that is available at selected hardware stores throughout New Zealand or via your local council. They are also great to keep on hand and reuse on long car trips, picnics, or even getting your frozen items home from the grocery store.

Gel packs

Once our gel packs have done their job of keeping your order cold and fresh, they can be used again by re-freezing them. They can also be disposed of safely by emptying the contents into the garden or into your general waste, clean and dry the plastic packaging and take it to your local soft plastics recycling bin.

Brown paper bags

We are now packaging our fillets in brown paper bags. These are leak free and made from sustainably harvested paper! At this time, our new brown paper bags are not recyclable or compostable, so will need to be disposed of in a general waste bin, along with the product sticker. 


Our Fresh Promise

All of our fresh fish and seafood carry Our Fresh Promise, so you can be confident in purchasing our seafood online for delivery to your door. If for any reason you’re unhappy, we want to hear about it. Let us know:

Learn more about us

Head to our shop to place your order.

We want to take the hassle out of sourcing seafood for both every day and those special occasions by offering the freshness and choice of the fish markets, delivered from the dock to your door.
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Retail Store
22 Jellicoe St, Freemans Bay, Auckland 1010, New Zealand.
© 2022 Sanford and Sons, Ltd. All Rights Reserved.