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Experts in quality, fresh, sustainable seafood

Sanford and Sons has been supplying fresh and tasty seafood to New Zealanders since – well, ages ago! At Sanford and Sons, our goal is to make eating fresh fish and seafood convenient and accessible to everyone – that’s why we deliver the freshest fish straight from our docks to your door.

Sanford and Sons fish and seafood delivery with fresh fish fillets of gurnard, king salmon, john dory and hapuku/hapuka, on grey background.

Our Mission

As a nation surrounded by pristine oceans, our seafood consumption is surprisingly low. At Sanford and Sons we’re on a mission to help New Zealanders enjoy fresh fish and seafood more often by making it easy and accessible.

That’s why we offer a hassle-free home delivery service, bringing the range and freshness of our Fish Market to your doorstep – with a side dish of delicious and simple recipes, tips and tricks to help you and your family enjoy more fresh fish and seafood, and all of its nutritional benefits, in your diet.

Sanford and Son heritage picture. Old Sanford and Sons building in Wynard Quarter.

Our Heritage

Sanford and Sons is proudly New Zealand’s oldest fishmonger. We’ve been supplying Kiwis with the freshest fish and seafood via our flagship store in the heart of the Auckland Fish Market since – well, ages ago! It all started with our founder, Albert Sanford, who began fishing for Snapper in the Hauraki Gulf way back in 1864. He went on to open his first fish market in Auckland in 1894. Today, Sanford and Sons Fishmonger is still the heart of The Auckland Fish Market, operating out of the very same building Albert constructed on the Auckland waterfront over 125 years ago.

That’s our history – our future is dedicated to ensuring the sustainability of our oceans and the fish within them. We know New Zealanders love and care about their oceans, and so do we. We are proud of our unwavering dedication to sustainable fishing. Our seafood is of the highest quality, and we know – with care – it will remain that way for future generations of New Zealanders.



Our fresh catch is landed daily, so you can choose the freshest fish with the click of a mouse, straight from our docks to your door. As a part of Sanford Limited, we are able to offer a regular supply of your favourite fish species, along with seasonal offerings so you might choose a different fish, and maybe try a different dish? Where we can’t catch or farm a species ourselves, we work alongside other respected fishers, contractors and businesses to offer a wide variety of seafood – from fresh and smoked fish to crustaceans and shellfish – to ensure you have easy and convenient access to the natural bounty of our oceans.

Whatever the species, know that the catch and the waters it came from has been treated with the respect it deserves. At every step – from our boats, through to our processing and delivery – we have gone above and beyond to ensure great quality, fresh and sustainable seafood lands on your table.

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Retail Store
22 Jellicoe St, Freemans Bay, Auckland 1010, New Zealand.
© 2022 Sanford and Sons, Ltd. All Rights Reserved.